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Roca Dialogues

WATCH INTERVIEW
WATCH INTERVIEW

My name is Eilyn Cueto and I am the Principle of Sire Design, Interior Design Studio based outside of Miami, Florida.

What’s special about your designs?

I think my style is very special because of the scenery that it has. It has a tendency of being timeless, we are known for our timeless designs and ROCA has products that allow me to design with that timeless, you know, the exclusivity that we look for and our client want.

How long have you been a designer?

I’ve been an interior designer for 10 years, I’ve been working on everything from residential to commercial, primarily our studio which is based out of Miami, works for high-end residential and high-end commercial projects.

I think my style is very special because of the scenery that it has. It has a tendency of being timeless, we are known for our timeless designs.

What’s your design process?

So our design process starts off with a concept, I think it’s fundamental to have an overall vision in the aesthetic of what the project should look like, so the concept is fundamental in the project. At that point, we go and present it to the client we go to the development phase, which is when we start selecting hard materials including flooring. At that moment is when we start visiting different showrooms and selecting products that we can potentially show to our clients, as an option for their design.

How did you discover ROCA?

I found about ROCA through a ROCA representative that came and show me the product that they had and all the availability of materials and in stock for products that would work for projects we’ve been working on in our industry.

I think using products that are porcelain and long-term are easy maintenance, something that clients are looking to use a lot and it’s great to see that ROCA has products like that.

What are some of your favorite ROCA collections?

One of my favorite ROCA Tile collections are the Slabs, primarily the ones that look like marble, I think using products that are porcelain and long-term are easy maintenance, something that clients are looking to use a lot and it’s great to see that ROCA has products like that.

Designing for Residential or Commercial. What are the differences?

Even that we work in the residential and commercial sector it is important to care for both types of plans. On the residential side, we have clients who want products that are more design-driven, while on the commercial aspect, they want products that are going to be very long-term. So what I love about working with ROCA tiles is that they have a variety of both indicators to both our clients, so it’s very easy to be able to go to one place and find the product that we need for the majority of our projects.

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