What is Design: A docuseries featuring the emerging voices of our industry.

Get ready to go into the minds of the creatives that are building the future of our cities. “What is Design?” is a conversational platform that empowers architects and designers that are making a difference in our communities.

We want to elevate, inspire, and empower all these new talents that are taking the industry by storm. In each episode, uncover how they’re facing the main challenges of the 21st century to create breathtaking spaces.

What is Design?

Design is... Creating. Vision. Life. Art. Science. Purpose. Purpose. Transformation. Improvement. Beautiful. Driver. Authenticity. Depth. Environment. Emotion. Connection. Aesthetics.

We invite you to discover all the answers.

About us

We are Roca Tile USA, an offspring of the Roca Corporation, a reference company with over 100 years of history. We lead manufacturing, distributing and marketing of high- quality ceramic and porcelain tile, providing high-end solutions for a variety of creative applications.

In 2019, we’ll be opening two new showrooms in the USA, or how we like to call them, Roca Design Labs. One will be located in the Miami Design District and the second one, in Downtown Chicago by the Merchandise Mart building. The spaces will be a combination of a retail store and a collaboration hub to embrace the voices that represent the future of Architecture & Design in this great country.